{"id":2126,"date":"2018-03-06T14:13:28","date_gmt":"2018-03-06T14:13:28","guid":{"rendered":"http:\/\/turismo.uma.pt\/?page_id=2126"},"modified":"2020-01-21T12:22:12","modified_gmt":"2020-01-21T12:22:12","slug":"2126-2","status":"publish","type":"page","link":"https:\/\/turismo.uma.pt\/?page_id=2126","title":{"rendered":"Impacto"},"content":{"rendered":"<p>Os 4 grandes focos de an\u00e1lise sobre o Impacto<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>\u00a01\u00a0 PLATAFORMA \/ SISTEMA E AGREGA\u00c7\u00c3O DA INFORMA\u00c7\u00c3O &#8211; MONITORIZA\u00c7\u00c3O DA ESTRAT\u00c9GIA DO TURISMO<\/strong><\/p>\n<p><strong>Investigador Respons\u00e1vel<\/strong><\/p>\n<p>\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/bb-plugin\/cache\/frederica-150x150-circle.jpg\" alt=\"frederica\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"frederica\"  \/><\/p>\n<h3><\/h3>\n<p>Frederica Gon\u00e7alves<\/p>\n<h3><\/h3>\n<p><b><strong>\u00a02\u00a0\u00a0AN\u00c1LISE DO INVESTIMENTO EM PROMO\u00c7\u00c3O TUR\u00cdSTICA NA R.A.M. <i>vs.\u00a0<\/i>RESULTADOS<\/strong><\/b><\/p>\n<p>SINOPSE:<\/p>\n<p>Perceber a rela\u00e7\u00e3o entre a estrat\u00e9gica de marketing e comunica\u00e7\u00e3o relativa aos meios sociais digitais na promo\u00e7\u00e3o tur\u00edstica da RAM e os resultados alcan\u00e7ados.<br \/>\n O objetivo desta investiga\u00e7\u00e3o \u00e9 perceber qual tem sido a estrat\u00e9gica de marketing e comunica\u00e7\u00e3o relativa aos meios sociais digitais na promo\u00e7\u00e3o tur\u00edstica da RAM, as respetivas a\u00e7\u00f5es e ferramentas e os resultados alcan\u00e7ados pela utiliza\u00e7\u00e3o destes instrumentos de comunica\u00e7\u00e3o digital.<\/p>\n<p><strong>Investigador Respons\u00e1vel<\/strong><\/p>\n<p>\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/bb-plugin\/cache\/15726386_10210963124536082_7417145403164767216_n-circle.jpg\" alt=\"15726386_10210963124536082_7417145403164767216_n\" itemprop=\"image\" height=\"282\" width=\"282\" title=\"15726386_10210963124536082_7417145403164767216_n\"  \/><\/p>\n<h3><\/h3>\n<p>Pedro Correia<\/p>\n<h3><\/h3>\n<p><strong>Investigadores Auxiliares<\/strong><\/p>\n<p>\t\t\t\t<a href=\"http:\/\/turismo.uma.pt\/?page_id=2763\" target=\"_self\" itemprop=\"url\"><br \/>\n\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/bb-plugin\/cache\/Sem-T\u00edtulo1-150x150-circle.jpg\" alt=\"Sem T\u00edtulo\" itemprop=\"image\" height=\"150\" width=\"150\" title=\"Sem T\u00edtulo\"  \/><br \/>\n\t\t\t\t<\/a><\/p>\n<h3><a href=\"http:\/\/turismo.uma.pt\/?page_id=2763\" target=\"_self\"><\/a><\/h3>\n<p>Ant\u00f3nio Martins<\/p>\n<p><b><strong>\u00a03\u00a0\u00a0<\/strong>IMPACTO DAS REDES SOCIAIS NAS VENDAS E NO <em>REVPAR<\/em> (HOTELARIA)<\/b><\/p>\n<p>SINOSPSE:<\/p>\n<p>Perceber a rela\u00e7\u00e3o entre a utiliza\u00e7\u00e3o dos Media sociais e o desempenho dos hot\u00e9is, nomeadamente pela utiliza\u00e7\u00e3o do Facebook pelos hot\u00e9is.<br \/>\nO objetivo deste estudo \u00e9 perceber a utiliza\u00e7\u00e3o dos sites de redes sociais pelos hot\u00e9is, especificamente, a rela\u00e7\u00e3o entre os recursos de um hotel e a utiliza\u00e7\u00e3o do Facebook e a rela\u00e7\u00e3o entre a utiliza\u00e7\u00e3o do Facebook e o seu RevPAR.<\/p>\n<p><p><strong>Investigador Respons\u00e1vel<\/strong><\/p>\n<p>\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/bb-plugin\/cache\/15726386_10210963124536082_7417145403164767216_n-circle.jpg\" alt=\"15726386_10210963124536082_7417145403164767216_n\" itemprop=\"image\" height=\"282\" width=\"282\" title=\"15726386_10210963124536082_7417145403164767216_n\"  \/><\/p>\n<h3><\/h3>\n<p>Pedro Correia<\/p>\n<h3><\/h3>\n<p><b><strong>\u00a03 <\/strong><\/b><b>\u00a0<em>ACCELAERATING PROGRAMS<\/em><\/b><\/p>\n<p><strong>Investigador Respons\u00e1vel<\/strong><\/p>\n<p>\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/bb-plugin\/cache\/Ricardo-Correia-circle.jpg\" alt=\"Ricardo Correia\" itemprop=\"image\" height=\"311\" width=\"231\" title=\"Ricardo Correia\"  \/><\/p>\n<h3><\/h3>\n<p>Ricardo Correia<\/p>\n<p><strong>Investigadores Auxiliares<\/strong><\/p>\n<p>\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/bb-plugin\/cache\/Foto_Carmen-e1556287271270-circle.jpeg\" alt=\"Foto_Carmen\" itemprop=\"image\" height=\"663\" width=\"811\" title=\"Foto_Carmen\"  \/><\/p>\n<h3><\/h3>\n<p>\u00a0Carmen Freitas<\/p>\n<p><b><strong>\u00a05\u00a0<\/strong> H\u00c1BITOS DE CONSUMO<\/b><\/p>\n<p><strong>Investigador Respons\u00e1vel<\/strong><\/p>\n<p>\t\t\t\t<img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/bb-plugin\/cache\/Ant\u00f3nio-Almeida-2-circle.jpg\" alt=\"Ant\u00f3nio Almeida 2\" itemprop=\"image\" height=\"360\" width=\"480\" title=\"Ant\u00f3nio Almeida 2\"  \/><\/p>\n<h3><\/h3>\n<p>Ant\u00f3nio Almeida<\/p>\n<h3><\/h3>\n<h3><\/h3>\n<p>\t\t\t\t<img decoding=\"async\" src=\"http:\/\/turismo.uma.pt\/wp-content\/uploads\/2018\/02\/PO_Madeira_PT2020_FEDER.png\" alt=\"PO_Madeira_PT2020_FEDER\" itemprop=\"image\" title=\"PO_Madeira_PT2020_FEDER\"  \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Os 4 grandes focos de an\u00e1lise sobre o Impacto &nbsp; &nbsp; \u00a01\u00a0 PLATAFORMA \/ SISTEMA E AGREGA\u00c7\u00c3O DA INFORMA\u00c7\u00c3O &#8211; MONITORIZA\u00c7\u00c3O DA ESTRAT\u00c9GIA DO TURISMO Investigador Respons\u00e1vel Frederica Gon\u00e7alves \u00a02\u00a0\u00a0AN\u00c1LISE DO INVESTIMENTO EM PROMO\u00c7\u00c3O TUR\u00cdSTICA NA R.A.M. vs.\u00a0RESULTADOS SINOPSE: Perceber a rela\u00e7\u00e3o entre a estrat\u00e9gica de marketing e comunica\u00e7\u00e3o relativa aos meios sociais digitais na&hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":2147,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"fullwidth.php","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_mc_calendar":[],"footnotes":""},"class_list":["post-2126","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Impacto - Projeto Turismo<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/turismo.uma.pt\/?page_id=2126\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" 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